As part of The Executive Centre’s philanthropic programmes and in celebration of Christmas, the company proudly supported the inaugural White Christmas Charity Street Fair held on 6-7 December, 2013 at Island East, Hong Kong.
Organised by Swire Properties, the White Christmas Street Fair was a 2-day festive affair, aiming to raise funds for the appointed charity - Operation Santa Claus. The fair featured an array of retail stalls, including unique handcrafted items, food and drinks, lively games for people of all ages, and all-day entertainment from local and international performers.
As one of the charity sponsors, The Executive Centre had its logo displayed on a large LED screen backdrop in the Street Fair’s photo booth. Visitors could create a custom-made TEC Christmas Card by choosing image background, writing a holiday message and signing their names.
Gigi Liu, Marketing & Communications Director of The Executive Centre, remarked, “We were extremely honoured to be a part of White Christmas Charity Street Fair to help raise fund for Operation Santa Claus and spread the message of love and joy around. We hope that the spirit and the compassion demonstrated at the event could go beyond Christmas and reach far out to the whole community throughout the year."